FNB’s recently launched advice-driven Brand advertising campaign to help customers make the most of their money amid rising interest rates, escalating food and fuel costs and general over-indebtedness has been receiving good support. The campaign features different aspects of helpful financial tips (some bank-related, others more general) in Sunday press and the TV commercial to support the campaign was launched on Sunday, 13 July 2008. Code-named “Tough Times” it is all about reinforcing FNB’s helpfulness positioning.